SYOS - YOU. INTENSIFIED. For SYOSS Switzerland, we run an influencer campaign to strengthen brand awareness, reach and engagement for the brand's haircare range. Our aim is to show how professional-quality haircare fits seamlessly into everyday routines. Twelve creators each produce three content pieces, showcasing the products in their own routines and speaking to their communities in an authentic, relatable way. Our diverse casting allows the campaign to reach different audiences and hair needs, while maintaining a consistent brand message throughout. To connect awareness with sales, we amplify selected content through paid TikTok ads that lead directly to the Coop landing page, so viewers can purchase immediately after seeing the ad. From strategy and concepts to sourcing and execution, we manage the entire campaign. The direct path from content to checkout proves highly effective, turning inspiration into action within just a few clicks.