For Schweppes and Lillet Wild Berry 0%, we develop a creator campaign designed to drive reach and engagement across Instagram and TikTok. Our aim is to bring the alcohol-free aperitif into everyday social moments, positioning it as a fresh, effortless choice for anyone who wants to enjoy the aperitif ritual without compromise. From the creative idea and overall strategy to talent sourcing and briefing, we lead the campaign end to end. Our casting brings together eleven creators whose lifestyles, aesthetics and communities naturally fit the product, ensuring that every collaboration feels genuine rather than placed. Each talent produces four to five content pieces, following a shared creative direction while bringing their own personal touch and storytelling. The result is a varied, authentic stream of content that keeps Lillet Wild Berry 0% present in people's feeds and builds a lasting connection with a broad, engaged audience.