FROM THE ICE TO THE KITCHEN For the well-known food brand Thai Kitchen, we produce a social content campaign together with NHL professional Jonas Siegenthaler, bringing together food, sport and personality. Our aim is to create high-quality content driven by genuine storytelling, far removed from classic product advertising. At the heart of the campaign is Jonas himself: his life as a professional athlete, his routines and the moments away from the ice. Thai Kitchen becomes a natural part of his everyday life, showing how quick, flavourful cooking fits into a demanding schedule without feeling staged or forced. From the creative concept and storytelling to production, we shape the campaign end to end, giving Jonas the space to be himself in front of the camera. The result is authentic, personal content that connects the brand with a sports-loving audience and lends Thai Kitchen a fresh, credible voice beyond the kitchen.