WASA PROTEIN+ To promote WASA's Protein+ crispbread, we partner with Barilla on a campaign that brings together content production and performance marketing. Our goal is to introduce the product to a health-conscious, active audience and to turn attention into measurable action. We develop the strategy and creative concepts, source the creators and produce the content in-house with our own videographer, models and extras. Four creators and four models each deliver at least two content pieces, presenting the crispbread as a natural part of an active, balanced lifestyle, whether as a quick snack, at breakfast or after a workout. Building on this content, we set up and manage performance campaigns on TikTok with a clear focus on reach and conversions. By combining authentic creator content with targeted paid distribution, the campaign connects creative storytelling with tangible business results for WASA Protein+.