WM 2026 TIPPSPIEL Ahead of the 2026 World Cup, we partner with 20 Minuten to promote its prediction game app and turn football excitement into active participation. Our aim is to reach a broad audience of fans and motivate them to download the app and join the game. Six creators each produce three content pieces for Instagram and TikTok, bringing the anticipation of the tournament into their communities in their own personal style. By sharing their predictions, rivalries and enthusiasm, they invite their followers to play along and make the app part of their World Cup experience. We lead the strategy, concepts and creator sourcing, and set up conversion-optimised ad campaigns that amplify the strongest content to the right audiences. Combining creator credibility with targeted paid media, the campaign builds momentum around the tournament and drives measurable engagement for 20 Minuten.